NaturePinks's blog

What's cooking at NaturePinks and Hey OrganicSiri!

An update from NaturePinks

It is Sankranthi time again and here is an update from NaturePinks - we are back! Thank you for persistently following up with us on stock availability, including with some angry rants at times  - we had no option but to be back and better.

2018 has been an interesting year for NaturePinks and we had to take a long break in our deliveries, as a result of a number of different factors - farm and off-farm. Our focus on cultivating rice, redgram, pulses and bajra led us to go slow on vegetables and fruits. The season was not great and water scarcity hit some of our crop areas big time. We saw some unprecedented pest & disease attacks, that among others, wiped out our papaya plantation. We had turnover of key staff, and the stint abroad for some of our key management members wasn't very helpful either. Thankfully, none of this could weaken our resolve to produce clean and healthy food. We have used learnings from the year to plan anew - we have scaled up production at our new farm south of Hyderabad. This should help us make supplies of our vegetables and fruits more consistent. We have reviewed our worker policies and built in better redundancies.

Another interesting development has been initiation of our new organic online store, OrganicSiri.com

Is your Pappu dull?

kandi pappu

Excuse our pun here but we are talking of Kandi pappu or tur dal here. If you have ever picked up organic toor dal from NaturePinks farms, you would have noticed it is relatively dull looking and is not bright and colorful like what you may be seeing in the market.

So why is our pappu dull? Red gram, arhar or toor in our farms is grown organically and is processed naturally and hygienically, without use of any color or additives. The end result is dal that is free of pesticide residues, chemicals and harmful colours. Our organic tur dal may not be the most attractive in town but is certainly the safest and wholesome.

Celebrating 3 years of naturepinks.com and 6 years of farming

3 years of organic food online

Six years back, we ventured into hands-on farming and 3 years back, we brought to life naturepinks.com for distributing our produce online.

As we take a moment to look back and on where we are now, we are reminded of the telugu adage 'moodu puvvulu aaru kayalu' that translates to '3 flowers and 6 young fruits' - indicating something that is prosperous & holds a lot of promise - with the fruits almost ready and flowers being indicative of goodness that will keep coming.

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